Richer Fan Data,
Fans are generating more data than ever — actions across digital and physical including ticket sales, team merchandise, and concessions are providing more context to who each fan is. The challenge is that each of these data sets are siloed within team and league ecosystems and leagues and teams are in a never ending pursuit of collecting, analyzing and monetizing these data points.
No two fans are the same, why should their in game experiences be?
CREATE ONE HOLISTIC VIEW OF EACH FAN
Credenza seamlessly integrates into your current business ecosystem, and serves as the connective tissue to those fragmented ecosystems. By leveraging blockchain, our Passport product aggregates digital and in-person touch points to provide teams and leagues with a comprehensive view of each fan.
This deeper understanding allows for more targeted marketing campaigns, higher conversion rates, increased value for partners, and incremental revenue.
CAPTURE FAN INTEREST IN THE MOMENT
Instead of engaging with fans days after they've attended a game, harness game day excitement in real time with exclusive benefits and offers triggered by fan actions.
Smart contracts allow you to program these offers so they take place immediately and automatically, even across domains.
Create a 360 degree/365 day view
Meaningful relationships don’t start and stop with the season; fan engagement is a year-round event. Understand who a fan is both in/out of the venue and in/out of season with a solution that spans across platforms and worlds.