Making data more relevant and actionable

MAKING DATA MORE RELEVANT AND ACTIONABLE

Harnessing blockchain technology to power a real-time data synchronization platform that transforms customer data ecosystems.

Sports Business - Reason To Believe in Blockchain

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Bringing Consistency to Disconnected Data Ecosystems

Credenza unifies scattered data and technologies using a Universal ID that tracks consumer interactions across both digital and physical spaces. This gives our clients a complete, real-time view of each customer, in the moment, enabling personalized engagement and new revenue opportunities.

CREDENZA IS A DATA SYNC PLATFORM

Direct Integration with Your Existing Systems

Our platform connects with your current tools to capture user actions, assets, and attributes across all touch points and provide interoperability between systems, creating a real-time flow of data.

CDP

The CREDENZA Difference

Web3

Transactional digital rights management

Financial transactions

Decentralized architecture

Data Synchronization through Blockchain

CDP

CDP+WEB3

Agnostic personal identifiable information free identification

Translucent bi-directional data flow across domains

Real-time trigger based automation

Combining structured and unstructured data

Integration with MarTech stack

Marketing activation and personalization

Leadership Team

More than just a tech company

We’re more than just a tech company, we’re coaches, entertainers and musicians but more importantly, we’re fans too.

CEO AND FOUNDER

Sandy Khaund

Founded UPGRADED (blockchain ticketing startup sold to LiveNation)

C-level executive at 3 acquired startupsExec at Microsoft, Intel, TWI

Anthony Dragona

PARTNERSHIP STRATEGY/SOLUTIONS

Strategy @ Sweet

Fan Engagement & Activation @ NBA

Sports + Entertainment @ IOMedia (acquired by Ticketmaster)

Jeff Mirman

CHIEF MARKETING OFFICER

Sports Exec in Europe and North America

Lead Marketing for Turner Sports/BR

Marketing Executive for Starwood

Vicki Raimey

CHIEF OPERATIONS OFFICER

Managed Digital Product / launches for the NBA and March Madness at Turner

Consultant for Deloitte and Booz Allen

Strategic Data Operations executive for Warner Media/Warner Bros. Discovery

DMYTRO FOKIN

VP, ENGINEERING

Developer at Ticketmaster

Lead Engineer at UPGRADED

Blockchain TicketingTechnical Lead at Softemi

ADVISORS

You’re only as good as the company you keep

Scott is the former Commissioner of the PAC-12 as well as the former Chairman and Chief Executive of the Women's Tennis Association Tour.

LARRY SCOTT

MIKE MORRIS

Morris provides strategic investment, technology and business advisory services with more than 25 years of technology transformation, innovation and business management experience, primarily in Sports, Media and Entertainment

Matt Kauffman

Kauffman is an Innovative global strategist and marketing executive with more than 20 years of consistent achievements in developing enterprise-wide business strategies.

Craig Thompson

Thompson is the Managing Partner of Mindspring Capital, former CEO of the 34th America’s Cup and co-created and developed UEFA Champions League.