Seamlessly integrate web3 technologies and enabled direct-to-fan experiences.

Credenza enhances direct-to-fan relationships and creates new digital revenue streams while democratizing blockchain for the common fan.


We are the web3 enabler

The web3 ecosystem is evolving rapidly and is poised to be the future of commerce. By deploying Credenza’s proprietary technology, brands can be an early adopter and leader to drive innovation, grow revenue, and provide enhanced value to their consumers.  

Enable Live Events

Create incremental revenues while owning the consumer experience and relationship; pre-sell event goods, market upgrades and/or provide value access.

Enable Merchandise

Bridge the physical and digital worlds with web3.  With simple incorporations of NFC tags or QR codes, Credenza can empower storytelling, loyalty and special privileges for brand supporters.

Enable Packaging

Connect packaging to create a unique opportunity with fans and consumers.

Enable Sponsorship

A new vision to support sponsor partners with unique assets and opportunities.

Our story

Credenza spawns from Sandy Khaund, whose affinity for both sports and tech merge at the intersection of web3 and blockchain. Throughout his career which spanned across companies such as Microsoft, Intel and Turner Broadcasting (Warner Media), Sandy was able to glean tremendous insights into customer engagement, behavior and experiences. By combining his vast knowledge of the Internet of Things (IoT), smart contracts and his ability to create important incremental revenues, Sandy entered the startup world.  

Sandy founded UPGRADED, a blockchain ticketing company acquired by Live Nation / Ticketmaster in 2018.  Shortly thereafter, Sandy realized that there was significant room to apply both his expertise and know-how to both the web3 and sports landscape and founded Credenza.

The creation of Credenza included the formation of a leadership team that has worked across the globe; North America, Asia Pacific, Europe, Middle East and beyond. As well as skills that support the overall concept; marketing, domain understanding (sports, luxury, music), sponsorship and overall operations.

Leadership team

Credenza has been created by a team that knows media, sports and technology. Our experience crosses traditional web, traditional products and web3. Our experience with blockchain is proven.

In addition,  we have worked with major sports, media companies and products across the world supporting them in revenue generation, ticketing, strategy and marketing. We know the space and have a vision for the future.  

Sandy Khaund


Andre Mazire


Marcia Caporn


Jeff Mirman


Our past includes:

Get in touch

We know web3 and work hard to ensure our solutions meet the demands of enterprise level brands.  With that said, we are happy to answer your questions and show you how our solutions can help bring your brand IP to life on the blockchain.