Our story

Credenza spawns from Sandy Khaund, whose affinity for both sports and tech merge at the intersection of web3 and blockchain.

Throughout his career which spanned across companies such as Microsoft, Intel and Turner Broadcasting (Warner Media), Sandy was able to glean tremendous insights into customer engagement, behavior and experiences. By combining his vast knowledge of the Internet of Things (IoT), smart contracts and his ability to create important incremental revenues, Sandy entered the startup world.  Sandy founded UPGRADED, a blockchain ticketing company acquired by Live Nation / Ticketmaster in 2018.  Shortly thereafter, Sandy realized that there was significant room to apply both his expertise and know-how to both the web3 and sports landscape and founded Credenza.

The creation of Credenza included the formation of a leadership team that has worked across the globe; North America, Asia Pacific, Europe, Middle East and beyond. As well as skills that support the overall concept; marketing, domain understanding (sports, luxury, music), sponsorship and overall operations.